Author Archives: tom

Understand why your website is important

Posted on November 28, 2010 by tom

Understand WHY your website is important to your business. A recent study indicated that around 70% of people looking to buy a product or service will visit a company’s website to get more information before they will contact the company … Continue reading →

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Who’s website is it?

Posted on July 29, 2010 by tom

Your website is not about your organization. It’s about your users, your constituency, the audience or market that your organization serves. Every decision related to design, content and function of a site must be made with the needs of your … Continue reading →

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Your energy signature

Posted on July 29, 2010 by tom

Every piece of marketing material you create has an “energy signature”, which refers to the emotions (positive or negative) that piece creates in the mind of the recipient. For example, if your business card is professionally-designed, made of heavy card … Continue reading →

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How to get them to listen

Posted on July 5, 2010 by tom

All effective marketing pieces need to follow a common formula, whether the piece is an email, postcard, web page, coupon, radio or TV ad, brochure, flyer, verbal presentation or anything else that is used to promote your business and gain … Continue reading →

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Basic Email Basics

Posted on July 1, 2010 by tom

A few basic things you should know about email: One of the best things you can do for your professional image is to install a Signature that automatically appears at the bottom of each message that you send.  It can … Continue reading →

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Branding is now

Posted on June 30, 2010 by tom

Your brand is not your company name, your logo, your slogans, or your tagline (however cute and catchy it might be). In fact, your brand is mostly not anything that you have much control of. Your brand is not what … Continue reading →

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I can’t see you!

Posted on June 28, 2010 by tom

And neither can your customers and prospects. Unless you put your photo on it. On your business cards. On your handouts. On your website. On every piece of marketing material that you have.Ever get a business card at the networking … Continue reading →

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There are three parties involved with a website, and only one of them is important

Posted on June 24, 2010 by tom

There are three parties involved with a website, and only one of them is important. The parties are: the site owner the site developer the user (the person who views your site) The user is the only one who matters. … Continue reading →

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4 reasons to improve your website

Posted on June 19, 2010 by tom

4 reasons why a bad website will hurt your business:1 – If your website is unprofessional, users will assume that your organization is unprofessional.2 – If your website is visually unattractive, users will assume that you really don’t care very … Continue reading →

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