InSights For Dentists

Social Media Series: Lesson 26: Setting Social Media Policy

Posted on June 8, 2012 by Sandi Maki

Lesson 26: Setting Social Media Policy

Intro:

Now is a great time to establish your social media policy.

Lesson:

Since your employees most likely have their own accounts, and connections of their own, you will want to encourage everyone involved in the project to take a look at their personal brand. Are there photographs on their profile that might not be appropriate? If they link to the company brand and start to act on behalf of the company are there any potential issues or trouble spots? Be proactive to avoid surprises.With just a bit of guidance (and perhaps a written policy in place) your company can step into social media posting, sharing and tweeting with confidence. The most common mis-steps we see are not because things are done on purpose. They are often a simple by-product of a misunderstanding or not knowing how to proceed. Lead with education, guidance and suggestions for a great social media experience.

The policy for your company will most likely be unique. You may want to craft a draft of a policy, have it reviewed by a social media strategy company, and even your attorney to make sure you are putting your best information in front of your employees. Everyone acting on behalf of the company needs to be empowered, and understand the basis for the organization or company interacting via social media.

Here are a few questions to consider when creating your guidelines:

What is your purpose for interacting via social media?
How should employees or those interacting on behalf of the company identify themselves?
Who is allowed to speak on behalf of the company?
Have you created brand standards (this goes for large companies, all the way to solo-preneurs)
How can you create a consistent brand message via social media? (consider PLogos-and content brand guidelines)
How is confidential information to be treated, and exactly what should remain confidential?
Which issues should be addressed online, and which should be taken offline?
How can the company create transparency with representation?
Who is in charge of day to day monitoring and maintenance of the accounts?
What can you to to create a consistent voice of the company?
Are responders enabled to handle issues on the spot, and use their discretion to post? (Empowered posters are better posters!)
What is the privacy policy? (A privacy policy resource from the Better Business Bureau).
Curious about how other companies and organizations are creating social media policy? Visit this online database of social media policies of public organizations: http://socialmediagovernance.com/policies.php

How to Avoid a Social Media Lawsuit: Develop a Clear Employee Social Media Policy

The Social Media Revolution: A Legal Handbook

Dig Deeper: How to Write a Social Media Policy

How to Avoid a Social Media Lawsuit

Copyright/Trademark: According to the United States Copyright Office, copyright is “a form of protection grounded in the US Constitution and granted by law for original works of authorship fixed in a tangible medium of expression.” In social media, users and businesses upload content (photos, videos, etc.), often including copyrighted material.

FTC Advertising & Full Disclosure: Properly identifying yourself and offering full disclosure is not only recommended, but required by the Federal Trade Commission.

Facebook recommends that you work with a Facebook-approved ad developer

For help crafting your company message or social media policy, InSights, a social media strategy company can help.
Feedback:If you have questions on these videos or any other social media topic email us at info@insights-group.com.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.

Posted in Coaching Lessons | Tagged 26, lesson, media, policy, series, setting, social | Leave a comment

Social Media Series: Lesson 25: Great content comes from great ideas

Posted on June 6, 2012 by Sandi Maki

Lesson 25: Great content comes from great ideas

Intro:

Your website and blog are only as powerful as the stories you tell and the content people can find via your site. Your blogging activity is the single most important thing that you can be doing to develop a strong social media presence.

Lesson:

Do you have a case of writers block, or are you just looking for some new ideas? Here are a few great ideas to use as a starting point.

#1. Show us! Create a post that displays the value that your product or service brings. Conduct a case study, write a success story. There’s an analogy about stopping into the local hardware store to purchase a drill. When you buy the drill you are really looking for the hole that drill can create. Think about the solution that your product or service really offers and sell based on that information, rather than the several different colors it’s available in. Those are just the details.

#2. Conversation Starters: Create a new conversation. Ask questions, find out what your clients would like to know. Sometimes they’ll be intrigued about the process of how you built it, or how it’s done. It might be old hat to you, but they could be very interested. Share!

#3. Read.Write.Record? Are you better on camera than off? Does someone on your team have a knack for writing that you just don’t? Collaborate and play to the team strengths. A variety of content is great, not every blog post needs to be written. (Though if you do use video we highly recommend a transcript along side the video, or at least a keyword rich description.) Play to your talents and produce content that accents these for you and your team.

#4. You are writing for people, not for robots: Gone are the days of trying to list keywords just to get the search engines to see them. You need to create balanced content that does have keywords so people can find you. The keywords need to be arranged in story form so that it’s actually interesting to the reader who visits. Communicate authentically with your voice, and if you feel compelled to get the keywords in there, just plan a lot more posts.

#5. Shop in your archives: Have you produced white papers, reports, news articles, or old blog posts that could be taken out and freshened up? Repurpose some of your content into new stories, updates on things you’ve shared previously, or put it together in an ebook and offer a free download of must have information in exchange for an email address.

Do you have any tips you’d like to share? Please do so below!

If you read this lesson, and you still have writers block, give us a call. Writers are standing by @InSights to help you produce your content. We can help.
Feedback:If you have questions on these videos or any other social media topic email us at info@insights-group.com.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.

Posted in Coaching Lessons | Tagged lesson, media, series, social | Leave a comment

Social Media Series: Lesson 24: How to ask for comments on your blog

Posted on June 4, 2012 by Sandi Maki

Lesson 24: How to ask for comments on your blog

Intro:

Are you actively asking for comments on your blog? I’ll bet just by me asking this question your mind was answering.

Lesson:

speak up with InSights Group Social Media Strategists

Use this tactic, (questions, questions) to ask for feedback and comments on your blog. Here are a few ideas how.

Make it easy – We don’t like the spam captcha’s (you know those words you are supposed to type in that aren’t really words, and you can’t really read). Install Akismet for safe blog commenting (it will catch the spam for you). If you make it too hard, ask for too much of my information, or in general set me up for failure, I will not leave a comment. No hoops, please!
Welcome opposition – Share an opinion and ask for feedback or a difference of opinion. Argue both sides of a point and ask readers to vote on their stance. People love to tell you what they think. Just be prepared to manage the responses in a diplomatic way, and thank them all for answering, whether you agree or not.
Ask. – If you want your readers to respond, you must ask questions. If you end the post with a declarative statement, there is no room for a response. It doesn’t encourage commenting. Don’t you think?
Don’t confuse us… – When there are too many outbound links in your post, your reader will become distracted following your shiny yellow brick road. If there is a site or two you’d like to share, then do. Don’t create an article that has 6 or more links…we’ll get lost!
Respond to reader comments. Yes, every single one. – Why would I respond if you don’t write back. Many times readers would love to reach the author, and be flattered when you send a note back.
Encourage leadership within your tribe of readers – Maybe I’ll comment, but I don’t want to be first. Ask for opinions from some of your loyal readers to get the conversation started. Also, realize who your audience is. We (InSights) love comments on our blogs, but we realize our audience are often newbies to the social media world. This means less commenting, and more reading or “lurking”. It’s okay, we love you anyway. And please, if you are compelled, speak up every once in a while. We love to know you are listening!
WIIFM? – Give your readers a reason to speak up, a what’s in it for me? We love acting when there’s an incentive. Sometimes it is as simple as a thank you.
Make it relevant – Lure me to your blog with great informational inquisitive headlines. No bait and switch, please. Accurate content representation will get you a whole lot further…
Welcome everyone -Speak to your readers as if they are all your best fan. If someone feels like they are on the outside of an inside joke, it’s not a very comfortable place to be. Invite all of your readers into the conversation. You’ll get more to stick around that way. If you get into a conversation with one reader, respond to them, and invite other commenters into the subject.
Be emotionally compelling – If you share a story that reaches us emotionally, you are more likely to get a response. We don’t want dry reading material all the time, compel us to action with sincerity, and a touching message, and you’ll have us fully engaged. An engaged reader becomes an engaged fan, which is the entire point of this process anyway, right?

Are you a commenter on blogs? Why or why not? What can we do to get you to speak up? We’d love to hear from you!

Feedback:If you have questions on these videos or any other social media topic email us at info@insights-group.com.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.

Posted in Coaching Lessons | Tagged 24, blog, Comments, lesson | Leave a comment

Social Media Series: Lesson 23 – Top Tips for Going Mobile

Posted on June 2, 2012 by Sandi Maki

Lesson 23: Top Tips for Going Mobile

Intro:

Mobile users make up a huge percentage of website traffic. Is your website smartphone ready?Let’s talk about what to do to position your brand and site for the mobile web.

Lesson:

5 Tips to designing a site your visitors can use via mobile technology

#1 It’s about them, not you
A great mobile site gives your visitors what they want, when they want it. It’s about their goals, frame all discussions about your site development around how your users will want to use the site. A few common user goals include:

Finding your location or address
Finding a phone number or contact information
Looking for deals and information on what’s available at your location
Finding out more about your products

When you frame your design and development around these key points, your audience will find your site useful.

#2 Bigger is not better on the mobile web
Mobile websites need to be smaller than traditional websites. A smartphone simply cannot display and handle the information load that is contained in most traditional web based sites. Make sure that you take the mobile browser, the network, and the mobile device into consideration. Your goal is information quickly not lengthy entertainment or graphic heavy pages. Most of your site content should center around the items listed in #1, remembering to keep it simple, including:

A way to locate your business in person
Contact information
A menu or service offerings
Your mobile apps
and the most commonly sought after information on your site by mobile users (track this via your analytics to make the determination of what this is)

Create your mobile site for quick access to information so your user can get in and out.

#3 Quick Access and User DetailsYour site needs a quick load time, 3 seconds is almost too slow in most cases. Accomplish this with:

Fast Load Time = efficient coding
use video sparingly
Efficient coding and tailored display
no flash (you might love how it looks, but flash is not a suggested user experience for mobile)
Redirect mobile users to a special mobile site
know how your site looks on a variety of platforms like the iphone, android or blackberry systems – they don’t all display the same

#4 Brand appropriatelyCreate your mobile brand that represents your company brand, but pare it down for the size and considerations of being seen on a mobile device. Let someone know that they are in the right place with brand elements when they get to your site. Do this through:

Effective Color Representation
Logo
Product Images
URL

#5 Organic UpdatesBe prepared to modify and maintain your site as new technology becomes available. Regular updates and fresh information will maintain a strong mobile portal for your users.

Use timed offers and campaigns
shift your featured products or services
Update your architecture
Set a timed development cycle and decide to look at the site design regularly, every 6 months would be a great start

Use these suggestions to keep your mobile users happy, engaged, and confident in what your brand can provide online.

Posted in Coaching Lessons | Tagged 23, lesson, media, mobile, series, social, Tips, top | Leave a comment

Social Media Series: Lesson 22: Freshen up your Social Media Status Updates

Posted on May 30, 2012 by Sandi Maki

Lesson 22: Freshen up your Social Media Status Updates

Intro:

You’ve been sitting in front of your computer for what seems like an eternity. You want to write a status update, but you wonder if you’ve used all the good ideas. Here’s a jumpstart for some new updates. We challenge you to do each of them this week. Report back about what happened with your page and profile interactions. We’re betting they improved!

Lesson:

Hello there! If you are new here, you might want to subscribe to the RSS feedfor updates on this topic.

Here are 10 great ideas for social media status updates. (I tend to write about Facebook, since that’s my favorite site, though they could apply to any of the social media sites).

10 Great Social Media Status Updates

1. Do a friend shout out: @enternamehere, thanks for the help with (project, service, advice)

2. Talk about something amazing that happened in your day.

3. Share a random quote.

4. Find a blog post from a blog that you enjoy, share it with your friends

5. Find a blog post from YOUR blog that you enjoy, share it with your friends.

6. Head over to youtube, search for something cool, the most popular video of the week, your favorite song, or how to do something and share it with your friends.

7. Stop by Twitter and check out trending topics. Find a post, and share it on your wall.

8. Mention an event that you are going to, @namehere, can’t wait to see you at the (Event name Here) on Thursday. Let’s catch up. (If it’s a meetup event or on Facebook and the public is invited, share the link so more friends can RSVP.)

9. Ask for help. “I’m working on updating my social media status, what is the best status update that you’ve seen shared on Facebook?”

10. Ask for a referral. “I’m looking for a good drywaller, who do you recommend.” (I’d use this one if you really have a need – though if you got in the habit of asking for something different every day people might begin to wonder what you are up to.

This list could go on and on. What are some of your great ideas for status updates?

(Notice that I didn’t say to sell your stuff anywhere on this list…hmmm?)

Feedback:

If you have questions on these videos or any other social media topic email us at info@insights-group.com.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.

Posted in Coaching Lessons | Tagged 22, freshen, lesson, media, series, social, status, updates | Leave a comment

Social Media Series: Lesson 21: A Bunch of Ways to get more Fans to your Page on Facebook

Posted on May 28, 2012 by Sandi Maki

Lesson:A bunch of ways to get some new fans to your page…on Facebook

Intro:

If you have a business that has a page on Facebook, you’ll quickly find out that people need a reason to find you, and to “like” you (which substitutes for the old terminology of becoming a “fan”) The lingo is different, but the concept is the same. You’ll need some creative ways to influence the “liking” of your page.

Lesson:

One of the quickest ways to get a few “likes” of your page is to use the suggest to friends link directly under the logo (hopefully you’ve included a plogo (photo/logo) combo in the box. This will send out a message to people sharing that they may want to like your page. If they don’t click in, don’t over abuse this tool. Once or twice is fine. Then move onto one of the other methods listed in this post.

Here are a few other ways to get more likes to your Facebook for Business page:

#1: Embed the Facebook Widget on Your Websites

Select from a number of the new Facebook Social Plugins and place them on your website and blog. The Like Box can be added to your page, so that visitors to your website don’t have to leave to click and like your page. It will also display a few of your fans, adding faces to the people who follow what you are up to.

#2: Invite Your Email Subscribers and add the Facebook Logo or Badge to your Newsletter

Send out an invite to your email list and invite them to be a fan. Remember to include your WIIFM (what’s in it for me) proposition. Some will like the page just because they like you. Everyone likes a gift or special incentive. Get creative and gift them something for taking the action. The greater the incentive, the larger the response!

Add the Facebook Logo or a badge to your newsletter, and have the hyperlink go directly to your page. There is nothing worse than hitting a Facebook button that just heads over to Facebook.com without getting us to the final destination.

#3: Add to Your Outgoing Email Signature

Just as you would include a link to your personal profile in your email signature (or if you are close to your friend limit) , include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature addon.

#4: Get Fans to Tag Photos

Take photos at events, have fans tag themselves in the photos. If you sell cookies or cupcakes, take a photo and let people know the first person to tag each treat can stop in and pick it up for themselves. Share a picture of something related to your business and follow the same strategy. An amusement park also used this technique by taking an arial photo of the rides, giving a free ride to each person who tagged the ride first. That’s a whole lot of WIIFM!

#5: Try some Facebook Ads

Start small, and boost your likes by using a social ad. To get to the advertising section, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “Advertising.” From there, it should walk you right through the steps to create your ad to your target market.

#6: Run a Contest

Get creative with ways to have people enter a contest on your website, and promote it on Facebook via your page. People love contests!

#7: Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.

#8: Get Fans to Join Via SMS

Text message your fans with great WIIFM posts and specials. Start with a campaign to get at least 25 likes, then you can secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “like username”.

This feature is great if you can share it live and in person at an event, conference, trade show or radio advertising…

#9: Show it on your stuff

Look at every piece of print media that you have for your business, (that we fondly refer to as “the stuff”). When you choose your username for the various sites, be as consistent as possible so once people know your call sign they can find you wherever they look.

#10: Display a Places icon at your business

If your business is run from physical premises, share the fact that you are a places location on Facebook (or Foursquare) so they can check in from their mobile phone. Let them know the WIIFM so they can join and show your staff to recieve their incredible incentive offer!

#11. Add a Link on Your Personal Profile

In the “write something about yourself section of your personal profile, add the link to your fan page. Especially if you are close to your “friend” limit, so people can still be in contact with you.

Be sure to format the URL with http:// otherwise it will not be clickable with just the www’s.

#12: Add a Badge/Button to Your Profile

Using an app like Profile HTML or Extended Info, you can create your own custom HTML, including a Facebook badge and/or graphic embedded, as shown in the screenshot below:

#13: Use the Share Button

The Share button is all over Facebook and is a very handy feature. So periodically go to your fan page, scroll toward the bottom left column and click the “Share+” button.Encourage the people who like your page to do the same.

Add a compelling comment along the lines of exciting news, recent changes, special incentives, etc., happening on your fan page and invite your friends to join if they haven’t already. If you’d like to Share content from the web on to your fan page vs. profile, I highly recommend using the Hootlet bookmarklet tool at HootSuite.com).

#14: Use the @ Mention

As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall.

From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag.

Feedback:

Posted in Coaching Lessons | Tagged 21, bunch, facebook, fans, lesson, media, page, series, social, ways | Leave a comment

Social Media Series: Lesson 19 – Rules of Facebook Engagement

Posted on May 24, 2012 by Sandi Maki

Lesson: Rules of Facebook Engagement

Intro:

What’s the most popular of the social media sites? It’s Facebook of course.

If you’d like to be smart with your time and capitalize on the opportunity we’d like to share:

Lesson:

5 Facebook Rules of Engagement

Rule 1: Know the difference between Profiles and Pages Set up a Facebook Page for your Business, and use your Profile for Personal Connections. This is one of the most important things for people to do. Don’t create a personal profile and then forget to be personal. You especially don’t want to name it ABC Company and try to use it that way. For starters, it’s against Facebook policy, not only that, but people won’t pay any attention to you if you try to handle it that way. If you do have a Page for Business, you still want to allow as many people as you can (Facebook allows up to 5,000) to feel like they know you by having the opportunity to be your ‘friend’. They’ll feel more connected to you here than if they just ‘like’ your page. So let them. It’s good for business. Also, make sure you add your website to your business page, and your personal profile. When people are clicking around to get to know you, make sure they can follow the trail to what you do for business. It’s also going to be good for Google and the search engines to recognize this link.

Rule 2: Pay attention to your connections, make small talk Whether they are your personal profile friends, or the people who like you on your business page, make sure you take the time to make conversation. Think of your online presence like a party, and people keep coming and going. Stop by each group and engage for a moment or two. Ask a question, pop in with a short story, share a photo. The more you are chatty, the more they will be too. That’s great for relationship building, top of mind awareness, and it’s a lot of fun too! Pages typically take some getting used to. It’s really easy to head over to your profile page, visit the feed and see what your friends are up to. It takes initiative on your part to also visit your business page, and take the time to make a comment. By nature on Facebook users want to interact with people, not just a logo, so know that it will take more work to replicate the personal feel on your Facebook page. Be deliberate about the things that you post, and try to make it feel like you are there – in both your profile and on your page. If you have a team that is generating content for your page feature them in the photos you share, and especially in the photo of the page. It will help – trust me!

Rule 3: Be a Timely Poster Your connections will each have their own online preference. Watch for trends. When are most of your friends available to chat. Do you see more on during the day, at night, or even on weekends. If you schedule posts to automate over from your blog, consider having it post at peak hours. It’s more likely to be seen. If you have a schedule to adhere to yourself, consider spending your time on Facebook in the evening – you’re likely to bump into more of your friends that way. Your business page will probably see more daytime traffic than evening or weekend as well, so think out some well placed updates to share, and keep them early to mid-day. Most people will pay more attention to business matters the earlier in the day that they see them.

Rule 4: Mix it up! If you only share text posts and say the same thing day after day, your friends will notice – or worse yet, stop noticing! Keep it fresh. Vary your content by using videos, text and photos. There are plenty of status update ideas out there. You can share content from your blog, other blogs, youtube, a host of other video sources, fun facts, figures and pictures. If variety is the spice of life, think of your status update section as a rotating spice rack. Mix in the variety! Pay attention! Some of your content will get better engagement (more likes and comments) than others. Watch for trends, and share more of what is popular. You should also realize that some people are lurkers. They will watch and read everything you post, but may never comment back online. That’s okay. Just realize they are thinking of you when they read your updates, so think of them when you post!

Rule 5: Be Smart about how you promote You can create amazing new relationships on Facebook, and it can be especially good for business. The open forum is a great place to engage with one person, sharing stories, or results of the day, only to be overheard by another person who could really use your services. What not to do: say “come buy my stuff” or any variation of that theme. What to say: “helped another awesome client to day”, “loved networking to meet new business professionals in my community”, thank a colleague for help you got on a project. Give a shout out to your graphic designer for help on the new marketing piece you have. Share your excitement for what you are working on. People are curious. Once they ask, feel free to share. You’ll figure out how to finesse these posts with practice. Just make sure when you start you are very mindful of the balance you are trying to keep. Now that you’ve got the first 5 rules, stay tuned to our blog. You might want to enter your email address in the upper right corner so you get information first when it comes out. There’s so much to do – you’ll want to get right at it!

Post at least once a day – automating your blog is great, then you need to share an additional post that doesn’t automate from your blog
Write your posts in every day language rather than technical
Use grammar, punctuation and in general good English. Don’t shorten too much, gr8, u 2, or c u later are not going to set a good impression
Post when your audience is likely to see it or when most of your friends are on. Typically this is going to be evenings and weekends. You can watch this by checking how many people are available for chat at certain times of the day.
Include a picture (thumbnail) with your link to posts – especially when content comes from your blog. We are visual, we want to see pictures.
Visit YouTube every once in a while and find something fun to share.
Respond back to every comment that you get. If someone takes the time to say “I thought about you.” Take the time to say “I appreciate you.” back.

Action Items

Visit Daily/15 Minutes
Like other pages
Comment on friend’s notes
Comment on every response to your posts

Profile – it’s personal

set a goal for your # status updates/day/week
make sure your profile shows your Photo Only
Invite Friends
Automate blog posts to your Profile

Page

set a goal for your # status updates/day/week
You should use a PLOGO as your page logo picture (Photo/Logo Combo)
Increase likes by promoting to friends
Encourage friends to invite their friends to “like” your page
Do contests and offer incentives
Communicate from your page to other pages.
Leave comments back and forth, treat page-page interactions like you would profile-profile interactions.

Feedback:

Posted in Coaching Lessons | Tagged 19, engagement, facebook, lesson, media, rules, series, social | Leave a comment

Social Media Series: Lesson 20 – HootSuite

Posted on May 20, 2012 by Sandi Maki

Lesson: HootSuite

Intro:

. Head over to HootSuite.com and set up their interface with your social media accounts for one stop shopping when it comes to scheduling your tweets, posts and updates.

Lesson:

Here’s the HootSuite Quick Start Guide to get you started.

Create your account.
Add your social networks (good news, you can admin Facebook profiles AND pages from the same dashboard!)
Schedule at least 3 status updates to your various networks.
Repeat weekly.

Keep in mind you will be posting across multiple forums via HootSuite, so here are some engagement reminders for the most popular sites:

Post at least once a day – automating your blog is great, then you need to share an additional post that doesn’t automate from your blog
Write your posts in every day language rather than technical
Use grammar, punctuation and in general good English. Don’t shorten too much, gr8, u 2, or c u later are not going to set a good impression
Post when your audience is likely to see it or when most of your friends are on. Typically this is going to be evenings and weekends. You can watch this by checking how many people are available for chat at certain times of the day.
Include a picture (thumbnail) with your link to posts – especially when content comes from your blog. We are visual, we want to see pictures.
Visit YouTube every once in a while and find something fun to share.
Respond back to every comment that you get. If someone takes the time to say “I thought about you.” Take the time to say “I appreciate you.” back.

Here is a schedule of Facebook Activities, which may be helpful to follow – especially if you are new to Facebook

Facebook Activities

Visit Daily/15 Minutes
Like other pages
Comment on friend’s notes
Comment on every response to your posts

Profile – it’s personal

set a goal for your # status updates/day/week
make sure your profile shows your Photo Only
Invite Friends
Automate blog posts to your Profile

Page

set a goal for your # status updates/day/week
You should use a PLOGO as your page logo picture (Photo/Logo Combo)
Increase likes by promoting to friends
Encourage friends to invite their friends to “like” your page
do contests and offer incentives

On Twitter

Be concise, and save room for the RT to take place “RT @[your handle] “
120 Characters is a good length to allow for the space to RT
Use keywords without being overly technical in your tweets
When you have loyal followers, ask for RT’s and Comments!
Tweet with full words, maybe I don’t know what the abbreviation is, so the content will be lost on me
Tweet at the right time to engage your audience – mid morning for business posts, evenings/weekends for inspiration and entertainment based posts
If applicable, use words like insights, analysis, and opinion. Posts with these words get more views and links.
Write to your audience, and run it through the you/me filter
People love bullet lists of information, 10 tips to a better…5 steps to…
Add your commentary to posts you RT, “awesome, check it out” or “You will want to read this!”

Feedback:

Posted in Coaching Lessons | Tagged 20, hootsuite, lesson, media, series, social | Leave a comment

Social Media Series: Lesson 24: How to ask for comments on your blog

Intro:

Lesson:

Hello from Allan and Sandi

Social Media Stats

Contact Us

Social Media CD SERIES

Recent Posts

Archives

Categories

Top 6 Book Recommendations

Intro:

Lesson:

Intro:

Lesson:

Intro:

Lesson:

Intro:

Lesson:

Intro:

Lesson:

10 Great Social Media Status Updates

Intro:

Lesson:

#1: Embed the Facebook Widget on Your Websites

#2: Invite Your Email Subscribers and add the Facebook Logo or Badge to your Newsletter

#3: Add to Your Outgoing Email Signature

#4: Get Fans to Tag Photos

#5: Try some Facebook Ads

#6: Run a Contest

#7: Link to Twitter

#8: Get Fans to Join Via SMS

#9: Show it on your stuff

#10: Display a Places icon at your business

#11. Add a Link on Your Personal Profile

#12: Add a Badge/Button to Your Profile

#13: Use the Share Button

#14: Use the @ Mention

Intro:

Lesson:

5 Facebook Rules of Engagement

Intro:

Intro:

Lesson:

Here’s the HootSuite Quick Start Guide to get you started.

Intro:

Welcome to your Facebook Places Lesson.

What is Facebook Places?

Checking In with Friends

Ever gone to a show, only to find out afterward that your friends were there too? With Places, you can discover moments when you and your friends are at the same place at the same time.

You have the option to share your location by “checking in” to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.

To Do Items:

Feedback:

Hello from Allan and Sandi

Social Media Stats