Lesson 26: Setting Social Media Policy
Now is a great time to establish your social media policy.
The policy for your company will most likely be unique. You may want to craft a draft of a policy, have it reviewed by a social media strategy company, and even your attorney to make sure you are putting your best information in front of your employees. Everyone acting on behalf of the company needs to be empowered, and understand the basis for the organization or company interacting via social media.
Here are a few questions to consider when creating your guidelines:
- What is your purpose for interacting via social media?
- How should employees or those interacting on behalf of the company identify themselves?
- Who is allowed to speak on behalf of the company?
- Have you created brand standards (this goes for large companies, all the way to solo-preneurs)
- How can you create a consistent brand message via social media? (consider PLogos-and content brand guidelines)
- How is confidential information to be treated, and exactly what should remain confidential?
- Which issues should be addressed online, and which should be taken offline?
- How can the company create transparency with representation?
- Who is in charge of day to day monitoring and maintenance of the accounts?
- What can you to to create a consistent voice of the company?
- Are responders enabled to handle issues on the spot, and use their discretion to post? (Empowered posters are better posters!)
- Curious about how other companies and organizations are creating social media policy? Visit this online database of social media policies of public organizations: http://socialmediagovernance.com/policies.php
How to Avoid a Social Media Lawsuit: Develop a Clear Employee Social Media Policy
How to Avoid a Social Media Lawsuit
Copyright/Trademark: According to the United States Copyright Office, copyright is “a form of protection grounded in the US Constitution and granted by law for original works of authorship fixed in a tangible medium of expression.” In social media, users and businesses upload content (photos, videos, etc.), often including copyrighted material.
FTC Advertising & Full Disclosure: Properly identifying yourself and offering full disclosure is not only recommended, but required by the Federal Trade Commission.
Facebook recommends that you work with a Facebook-approved ad developer
For help crafting your company message or social media policy, InSights, a social media strategy company can help.
Feedback:If you have questions on these videos or any other social media topic email us at email@example.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.