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InSights For Dentists
On this site you will find tips for dental teams and how to begin to use social media effectively.You will also find content that would be great to repurpose on your blog site and Facebook Fan page. We encourage our coaching clients to visit this site often and use what you find here to help accent your own social media strategy!
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Category Archives: Marketing Resources
But is it really free?
This is a guest post by Tom Harris, Your Marketing Coach. Tom helps entrepreneurs and small businesses develop and execute marketing plans. He specializes in website usability and effectiveness. If you have a dental website, the information in it is … Continue reading
What’s on your business card?
We had a fantastic meeting about business cards. We had a basket of hundreds of cards, picked our favorites and picked on those that weren’t. Collectively we came up with a list of do’s and dont’s as they pertain to … Continue reading
Pitfalls of Marketing
There are so many mistakes that marketing people can make, but there are a few obvious ones that we must recognize. First off, don’t forget that it is not what you say, but rather what is heard that counts. Your … Continue reading
What’s on your profile?
If you ever take any advice from me, please POST YOUR PHOTO anywhere, and everywhere you can be found online. Put it on your business cards, brochures, flyers, and your bumper stickers. Your face is the number one marketing tool … Continue reading
When marketing, are you thinking like a customer?
How often do we try to share as much information with a prospect as we can? Do we in our excitement share too much? Do we answer the unasked question and try to justify our position even before what we … Continue reading
Networking – do you hold the keys?
With all the trends in social media, the question still comes up, is networking worth it? The answer is YES. The key to making connections online is much the same as making connections in person. There are a few differences, … Continue reading
Working on the brand identity of YOU
Organic Marketing ™ We’ve been looking at how important personal branding really is. Organic growth centers around one concept, YOU. When marketing a product or service, you are really marketing yourself. Questions to consier when living your personal brand: 1. … Continue reading
Media choices, which one is the right one?
Okay, the question was meant to get you thinking. I don’t know that there is one right media type, I think there are many that can be used together. Let’s cover the basic types of media, there are many categories … Continue reading
Social Media Marketing…what to do, what not to do…that is the question?
Facebook Tip: Social media marketing, and any networking, should be aimed at letting other people know what you do. This is NOT because you want to sell all the first line contacts you have. This is because every person you … Continue reading
Blogging. Are you?
In our social media classes, and in just about every one of our Organic Marketing classes, we ask if people are blogging. In a handful of cases we had a majority of our members raise their hands. Most people say … Continue reading →