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InSights For Dentists
On this site you will find tips for dental teams and how to begin to use social media effectively.You will also find content that would be great to repurpose on your blog site and Facebook Fan page. We encourage our coaching clients to visit this site often and use what you find here to help accent your own social media strategy!
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Category Archives: Marketing Resources
Using LinkedIn as a business building strategy?
We can use LinkedIn to further our goals and relationships with people and make powerful connections. By networking online with people, LinkedIn allows us to connect with so many people around the globe, that we should be able to find … Continue reading
What’s the magic formula for Facebook?
Social media is often referred to as Web 2.0, which is the technology that exists to put the conversation together. The most actively used web sites are the social networks, such as Facebook and LinkedIn. The first users of Facebook … Continue reading
Can we even think back to pre-internet times?
What about people who are not using email? Reading blogs? Surfing the web? Can we even call it surfing anymore? Do you find yourself entrenched in your laptop and online all the time? Who has time to work? Or does … Continue reading
So many media choices. How can we navigate it all?
So many media choices, such little time? What is a dental office to do? To plan a media ad campaign, the advertisers need to determine where should the ad go geographically. Which media vehicles should be used? What is the … Continue reading
Social Media FAQ: Web Strategy
n your opinion, which is the better strategy? (1) put a LOT of information in your site about your business, OR (2) put a minimal amount of information to entice people to contact you to learn more? Answer: Give a … Continue reading
Executive Level Social Media Tips
At the executive level there are always questions about social media, how to measure engagement, and what is the ROI of new media. Here are a few helpful tips for dealing with these executive level questions. #1: Start with Executive … Continue reading
Social Media FAQ: Turning your “business profile” into a “business page”
If you are one of the many dental practices who created a “personal profile” to represent your business, you may have heard that this isn’t the best way to engage on Facebook. Many businesses in this situation have been reluctant … Continue reading
What is Advertising?
Marketing and advertising seem to be words that are used in conjunction, and often mistakenly in place of one another. I would define advertising as the putting of message about a product or service out in front of those individuals … Continue reading
Blogging with authenticity
This is a guest post by writer and editor Carol Palmatier. A good blog post starts with an authentic voice. Your writing, especially on your blog and in your social network, has to sound like it’s coming from you. Picture … Continue reading
Ask for comments on your blog…here’s how:
Are you actively asking for comments on your blog? I’ll bet just by me asking this question your mind was answering. Use this tactic, (questions, questions) to ask for feedback and comments on your blog. Here are a few ideas … Continue reading →