ABOUT INSIGHTS GROUP

Your Creative Social Media Strategy Team
InSights Group is an organic marketing and social media strategy firm helping small businesses grow through coordinated and purposeful marketing efforts that create strong brand awareness and solidify client relationships. Founded in 2008, with a creative studio in Brighton, MI, InSights Group’s clients are located across the country and are seeing growth and progress through their attention to new media marketing.

Allan Curtis

Allan mixes the philosophy of social media with it’s big picture uses. You’ll get your strategy questions answered, and leave the conversation ready to jump in with both feet. Allan helps progressive offices stay ahead of the game and navigate the waves of social media. He is a co-founder of the InSights Group, featured keynote speaker on several topics including the art and science of face reading, personality, social media and organic marketing.

Allan Curtis:
Social Media Strategist
Organic Marketing Trainer
Twitter Coach

Contact Allan:
At the Office: 810-623-5839
On the Road: 248-798-0236

Drop him an electronic note here

Connect with Allan via Social Media

Sandi Maki

Sandi enjoys connecting the dots.  She’s the creative mind behind many of the campaigns and ideas you see, as well as a filter for the technical aspects that you have to know about to make the process as simple for your team as possible. She is a co-founder of the InSights Group, and is a featured presenter of social media marketing, is the creative mind behind the organic marketing tic-tac-toe process, and keynotes on the art and science of face reading and personality tendencies.

Sandi Maki
Social Media Strategist
Organic Marketing Trainer
Marketing Idea Maker

Contact Sandi:
At the Office: 810-623-5839
On the Road: 248-798-0239

Drop her an electronic note here

Connect with Sandi via Social Media

Social Media Concierge: Galina Zwerlein

Galina  is a fun loving, adventurous individual, with geeky tendencies, who believes in the InSights Group and the power of online and offline connections.  She visited their Brighton office in spring of 2009 and has not left since.

Galina is an entrepreneur who works with the InSights Group on new client acquisition and support for the implementation of Social Media strategy.  She uses “hands on” approach to implementation.  She is the applications person when it comes to establishing online visibility, a problem solver with eclectic work and life experiences.  She loves learning new things about people and technology.  How perfect – now she gets to connect the two!

Contact Galina:
At the Office: 810-623-5839
On the Road: 810-545-8310

Drop her an electronic note here

Connect with Galina via Social Media

Rick

Rick is the newest addition to our team.  Rick comes to us from the pharmaceutical/medical industry. In addition Rick has worked in the insurance, wireless communications and the service industries.

Rick’s philosophy of life in fairly simple. He says he doesn’t take himself seriously. His sense of humor is proof of that. On a more serious note Rick says: “I believe we’re here to serve others, we all have something to contribute and hopefully we can touch each others lives in the process.

Rick and his wife Janet live in the village of Laurium, Mi. along with the 3 youngest of their 7 children. Rick enjoys fishing and hunting. He usually runs 1 marathon a year and competes in a triathlon every summer along with a few other road races.

Contact Rick:
At the Office: 810-623-5839
On the Road: 810-623-7948

Drop him an electronic note here

Connect with Rick via Social Media

Social Media Marketing Intern Katie

Fresh out of high school, Katie is a new member of of the InSights Team, (despite already being the proud daughter of Al Curtis). Her melancholy tendencies have made this valedictorian the perfect candidate for the artsy and methodical odd projects of working with the InSights for Dentists team. She loves learning on the job, and at InSights, there’s always something to discover; she hopesto find her niche through this process of discovery. A multi-tasking avid social media and technology user, her day to day use of the tools makes her a valuable asset to the team.  When not working for InSights, Katie enjoys making no budget films, traveling, singing and speaking French.

Contact Katie:
At the Office: 810-623-5839

Drop her an electronic note here

Connect with Katie via Social Media

Visit our Social Media Sites:InSights For Dentists

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Social Media Strategy

Everywhere we turn, we hear that social media has become an important force in business marketing, which is very true. Money goes where people go, and people are going to social media sites.

Having an account in a social media platform (Facebook, LinkedIn, Twitter) is not the same as having a social media “strategy”, and having a strategy is essential for success.

Allan Curtis and Sandi Maki have a common sense approach to integrating social media into a business marketing plan, and would love to help you define, develop, implement and maintain a successful strategy.

The process begins with setting some social media goals, and incorporating the best elements of what is available in the social media world today, with the ability to grow and change tomorrow. A successful strategy can be developed utilizing your existing web presence, and gaining the maximum amount of traction by adding the most important social media elements to your marketing mix.