There are many geo targeted apps on the rise. We blogged recently about the power force that Foursquare has the potential to become. Keep in mind that each social media site you come across has it’s own targeted audience. The audience for geo-targeted apps seems to be the younger crowd, but I would think it will catch on it’s way up the age ranks fairly soon. Think about how Facebook was originally intended for the college set. Now women over the age of 50 is one of the fastest growing Facebook user demographics.
But for all the attention and money these apps and Web sites are getting, adoption has so far been largely confined to pockets of young, technically adept urbanites. Just 4 percent of Americans have tried location-based services, and 1 percent use them weekly, according to Forrester Research. Eighty percent of those who have tried them are men, and 70 percent are between 19 and 35.
Source-Technology Aside, Most People Still Decline to Be Located
As with all technology, it’s good to be smart about it. Some people are hesitant to disclose their location. Think about this if you are a business. By giving an incentive to someone who is in your neighborhood to post that they are there can be a huge way to increase your top of mind awareness among the social media crowd.
When you stay tuned to the social media sites that are available, as their popularity grows, you’ll be able to add and subtract from your media mix as needed.
